THAILAND. THE GOLDEN LAND. RICH WITH FERTILE RICE FIELD ON THE CENTRAL PLAINS AND GOLD VEINS BURIED UNDER THE RICH SOIL. AN ORIENTAL MONARCHY THAT CHARACTERIZES ITSELF BY ITS GENEROSITY AND WARM HOSPITALITY. A COUNTRY WHERE THE MOISTURE LADEN MONSOON BRINGS LIGHT REFRESHMENT IN ITS TROPICAL CLIMATE. WITH CITIES THAT ARE TOWERING EXAMPLES OF INNOVATION AND PROGRESS PRESERVING THE CHAOTIC TRADITIONAL LIFESTYLE AT THE FOOT OF EACH DAZZLING SKY SCRAPER. WHERE MODERNITY GOES HAND IN HAND WITH SOLEMN TRADITION AND HISTORICAL CULTURE. AND ALSO A COUNTRY BORDERED BY PEARLY WHITE DIVINE BEACHES. NO WONDER ES COLLECTION CHOOSE THAILAND AS THE LOCATION TO GIVE BIRTH TO THEIR LATEST SWIMWEAR CAMPAIGN.
The search for paradise, the idyllic, outdoor and even their fantasies are things that always make them look for new challenges in every one of their new campaigns. We are talking of course about the successful Spanish brand ES Collection. Constantly ailing to outdo themselves each season, ES Collection planned to do a photoshoot outside its country of origin, Spain, for the very first time in the brands existence. And what better place to shoot the 2014 swimwear campaign than Thailand.
The place of choice exactly whre the beaches of Khao Lak and the Similan islands. A paradise of beauty beyond comparison, these locations are full of ancestral and cultural Thai magic which is on offer to all visitors. And oen can safely leave it up to ES exclusive photographer Joan Crisol to capture that magic and, for one brief moment, make it ES Collection only.“THAI” has been the biggest production that ES Collection has undertaken thus far. A huge team of professionals, the latest generation tech team, wonderful locations and an abundance of excitement has made this great campaign possible,” comments Hector Aguilar, the ES Collection Production Manager.
Over 11 days the ES Collection team was hard at work, capturing the striking images seen in the “THAI” campaign. Even with some slight difficulties in the production process, being able to obtain gorgeous images in such a sublime venue was not a difficult task. However, a location is not just physically beautiful because of what you see, but also because of its inhabitants, and this is one of the main reasons why Thailand is wonderful. “The Thai people are among the most polite, friendliest and happiest people we have ever come across. We are proud to have chosen Thailand as the location from where to present our new swimwear campaign to the world,” says ES Collection owner Eduardo Suñer.
The swimwear collection that ES Collection is launching in 2014 is probably the most elaborate and original until now. The material and fibres used, and new high-quality overlays, such as elegant yet innovative designs and colours, are just some of the things you will find. ES Collection is extremely satisfied and proud of the result, and they have no dount people will love it. A landscape of dreams, nature in its pure state, sensuality and masculinity, ES Collection is proud to present its new swimwear campaign for 2014: THAI. –BM-
Photography by Joan Crisol.
ES COLLECTION | BEAUTIFULMAG