NOBODY CAN DO EVERYTHING BUT EVERYONE CAN DO SOMETHING – WHETHER YOU ARE A MULTINATIONAL COMPANY OR INDIVIDUAL ENTREPRENEUR. AS A PHOTOGRAPHER, JONAS NORÉN STRIVES TO RUN HIS BUSINESS AS SUSTAINABLE AS POSSIBLE. HE SORTS HIS HOUSEHOLD WASTE AND RECYCLES OLD EQUIPMENT. HE USES HIS BICYCLE OR PUBLIC TRANSPORTATION WHEN IT COMES TO MEETING MODELS OR CLIENTS AND RATHER TAKES A TRAIN THAN A PLANE FOR LONG DISTANCE TRAVEL. JONAS NORÉN RESPECTS THE BEAUTY NATURE SO GENEROUSLY HAS GIVEN US.
Malmö was one of the earliest and most industrialized towns of Scandinavia. Originally founded in the country of Denmark, the city became Swedish territory in the 17th century and is currently the third largest city in Sweden. Located near the southwestern tip of Sweden, Malmö counts roughly 320,000 citizens, photographer Jonas Norén being one of them.
43 Years old Jonas Norén lives and works in Malmö but was born in the north of Sweden. Now if you know that Sweden is 1,574 km (978 mi.) long from the most southern to the most northern tip, you can imagine the climate and landscape is quiet different. Imagine being brought up in a part of an country where for several months the sun never sets. Where the northern lights casts mysterious shadows through the dense forests. Where Caledonian-type mountains that reach 2,000 meters high at the Artic circle give you the feeling the world ends right there. Where you can take a snowmobile safari through the vast area of legendary Lapland. Living in a country like that, it is no wonder that you grow up with the utmost respect for nature.
Jonas Norén was given a camera by his other at the early age of 5 and has been taking photographs ever since. He is completely self-taught and works as a professional photographer now. His client cover commercial, fashion, food, editorial, weddings and real estate. But his passion is fine art which all started with his believe that the world needed to know that Swedish men are the most sexy and beautiful in the world. Up to known Jonas has produced 5 calendars with Swedish men and done several exhibitions with his male portraits. During this years Stockholm Pride (27 July – 1 August) and the Eurogames that will be held in Stockholm as well) Jonas will host another exhibition, more sexy and erotic than ever.
For his work with Linus, Jonas Norén took a train to Gothenburg. The city of Gothenburg is located on the west coast of Sweden and has a mild climate with mots of rain. Which is probably the reason the area is covers with lush forests and lakes. The perfect location for Jonas to bring Linus for a photo shoot. The day was cold, which honestly is the idea we get looking at the green and wet surroundings. But Linus bravely stripped down to near to nothing and posed as a real professional for Jonas Norén, never showing any sign of uncomfort. Beautiful nature and a beautiful man. That is exactly the message Jonas Norén wants to share with the rest of the world. That Sweden has a lot more to offer than petrol, cars and furniture. –BM-
JONAS NORÉN | BEAUTIFULMAG