HE IS BAR-HOPPING, BUT HE LOOKS LIKE HE COULD FELL A NORWAY PINE. HE LOOKS LIKE A MAN OF THE WOODS, BUT WORKS AT THE NERDERY, PROGRAMMING FOR A HEALTHY SALARY AND BENEFITS. HIS BACKPACK CARRIES A MACBOOK AIR, BUT LOOKS LIKE IT SHOULD CARRY A LUMBERJACK’S AXE. HE SIPS CRAFT BEER AT AN UNDERGROUND BAR WHILE HIS MIND WANDERS TO HIS PERMANENTLY UNREALISED DREAM OF LIVING IN AN ISOLATED WOODLAND SHACK AND HE LOOKS LIKE AN EXTRA WHO WANDERED OUT OF THE FOREST IN GAME OF THRONES.
A few years ago we were (re)introduced to slim-cut pant, button-down shirts and narrow ties, clean shaved faces and a generally tidy look. Indeed, the "generation" that was lead by David Beckham. In other words, the Metrosexual. But trends come and go as fast as you can describe them. And so yesterday's Metrosexual has already been replaced by today's Lumbersexual. Who is, as it usually is the case with fast following trends, the complete opposite of the smoothlooking male and apparently the new benchmark for uber masculinity.
The Lumbersexual is a more or less logic result of the hipster wave. Let's face it, it was fun for as long as it lasted, the revamp of 50's styled clothes and accessories, combined with early last century graphic styles and the come back of beards, but maybe it was indeed time to move on and get to a more real look. Lumbersexual has it all – loose lumberjack shirts, comfortable pants, Timberland inspired high shoes and – yes gentlemen – that carefully cultivated beard does fit the picture still. But what if beard grow isn't for you? Can you still follow today's trend? Yes, you can. There is nothing to worry about because for those with less facial hair or who simply not ready to fully embrace the full lumber inside you there is Metrojack.
As Metrojack you can wear mountaineer inspired pieces but you don't have to go completely overboard. Let your hair grow a little, give it a more spontaneous styling, but you can still appear clean shaved. The team of Flash Avenue Studio gives you a little taste, in a fashion/underwear shoot featuring Andrew Morrill and Dirt Squirrel underwear. Dirt Squirrel is both sexy and masculine and has the perfect name to position yourself as a Metrojack, conveniently printed in big lumber style inspired type on the waste band, so you can casually show your environment how well you embrace your inside lumberjack. Andrew Morrill is both sexy and masculine as well and, with his Texan background, a perfect example that you don't have to be born and raised in the forests of Scandinavia or Canadian to have that uber sexy image. Oh by the way, Dirt Squirrel is most certainly Canadian, so that will definitely add to the authenticity. So go ahead, dig deep inside of you and grasp that new rugged man that has been hiding in the shadows of your metro personality. –BM-
FLASH AVENUE STUDIO | BEAUTIFULMAG
ANDREW MORRIL | BEAUTIFULMAG