EXCEPT FROM FIERCE ANIMAL PRINTS WE DON’T SEE MANY BOLD PATTERNS IN MEN’S UNDERWEAR AND SWIMWEAR IN 2014. MOST COLLECTIONS USE COLORBLOCKING AS THEIR MAIN THEME, EITHER IN POWDERY PASTELS OR FLASHY COLORS THAT SEEM TO SCREAM FOR ATTENTION. BESIDES THAT, THE CUTS ARE SEXY AND HUGGING A MAN’S BEST PARTS, UNDERWEAR STILL COMES WITH BROAD ELASTIC BANDS THAT ACCENTUATES YOUR SLIM WAIST AND WE SEE A PERSISTENT RETURN OF CLASSICS LIKE BLACK AND PATRIOTIC GRAPHICS.
When Yuri van Houtum sent us a set of underwear and swimwear images he told us to use them either as a trend piece or as a stand alone pictorial. Since we know very well you all are probably more aware of the latest trends in men’s under- and swimwear than we are, we decided on the latter. Sure we also know there is no short in beautiful men in underwear on the Internet, but than again, there are some things you just can’t get enough off.
All these photos were taken at Flash Avenue Studios in London, of which Yuri is managing director. Flash Avenue Studios is a studio with in-house photographer, make up artist and stylist as well as a place to rent for photographers and brands that need a space for a photo shoot. At Flash Avenue Studios, everything is possible, from product shots to fitness photography, trend books to calendar shoots. Offering such a broad scale of services it is no surprise that one can find both new faces as old aquintances at Flash Avenue Studios.
When it comes to those we already know, todays trend shoot is a good example of that. Among the models we see Jonas Zimnickas, the Paralympics sprinter, and James Cohen, West End musical star and former BeautifulMag cover boy, in that time in a shoot by the talented Nige Rorbach. Among the behind the camera artists we also discover the name of Sergio Alwarez, a hair and make-up artist also not unknow to us. The brands however are names we are not too familiar with. Stardom Underwear and Manus Underwear are brands we haven’t come across on BeautifulMag yet, but certainly seem to be brands with big potential (no pun intended). So sit back, relax and let us walk you through. –BM-
From top to bottom, left to right: Jase Dean, Tribe Australia - Atlantic Trunk. James Cohen, Tribe Australia - Atlantic Boy Briefs | James Cohen, Stardom Underwear – Famous Briefs | Jonas Zimnickas, Stardom Underwear – Thick Trunks | Myles Leask, Stardom Underwear – Treasured Skinny Briefs | Jase Dean, Stardom Underwear – Limelight Low-Cut Trunk | Jonas Zimnickas, Stardom Underwear – Thick Low-Cut Trunk. Barney Banks, Stardom Underwear – Treasured Skinny Briefs. Jase Dean, Stardom Underwear – Limelight Low-Cut Trunk. Pedro Serdoura, Stardom Underwear – Treasured Skinny Briefs. James Cohen, Stardom Underwear – Famous Briefs | Lewis Woodley, Tribe Australia - Pacific Boy Briefs | Lewis Woodley, Manus Swimwear - Leopard Face Swim Briefs | William Prost, Manus Swimwear - Leopard Print Swim Briefs | Lewis Woodley, Manus Swimwear – Union Jack Swim Briefs. William Prost, Manus Swimwear – American Flag Swim Briefs.
Photography & Styling: Flash Avenue Studios, London.
Hair & make Up artists : Anna lingis, Sergios Alwarez, Rachel McCully, Jennifer Galle.
FLASH AVENUE STUDIOS | BEAUTIFULMAG